NCC Best Practice Guide for Leisure Vehicle Dealerships - Flipbook - Page 12
NCC BEST PRACTICE GUIDE
For Leisure Vehicle Dealerships
2. MARKETING AND ADVERTISING – continued
2.3 MARKETING AND ADVERTISING
STANDARD
GUIDANCE FOR LEISURE VEHICLE DEALERSHIPS
This is what the leisure
This is what the dealership should follow to meet the
vehicle dealership should do
Standard opposite
for you, the purchaser of the
motorhome/touring caravan
You will ensure that you fully comply with all legislation
and regulations relevant to marketing and advertising. This
Leisure vehicle dealerships will
includes marketing and advertising codes, consumer law and
ensure that their marketing is
related legislation.
honest, clear and accurate.
Your pricing information will be unambiguous and clearly
Leisure vehicle dealerships
displayed, ensuring that:
will display clear and
• Prices include an ‘on the road’ (OTR) or ‘ready for use’ price
unambiguous pricing
• Prices are displayed inclusive of VAT
information on both their
• Restrictions on any sales offer or promotion, are clearly stated
sales forecourts and their
websites.
Where motorhome or touring caravan models are displayed
for sale, you should produce a pricing template that, at least,
Leisure vehicle dealerships
includes the following;
should not use high-pressure
• Make • Model • Year • No of Berths • Features
selling techniques.
• Price of model – the OTR price of the model on display
(including VAT)
You will ensure that your sales staff do not give misleading
sales advice or use techniques which place undue or improper
pressure on customers. Examples of this include; persistent
and/or aggressive telephone calls/emails, or behaviour at the
point of enquiry that encourages the prospective purchaser
to act quickly to place a deposit on the motorhome or touring
caravan in order to secure a deal.
You will ensure that where your marketing or advertising refer
to ‘guarantee’ or ‘warranty’, full details of these will be available.
You must also make it clear that the guarantee or warranty
terms will not affect the purchaser’s normal consumer rights.
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